I majored in Aeronautical engineering. After interning for famed HAL, I went on to job at a AI driven startup in Bengaluru, where I worked for nearly a year.
I balanced my day job with personal creative work, like athletics and home tuitions. Eventually, I joined a established institute run by an retired ISRO scientist, where i used to teach students for making and Showcase science projects on a freelance basis. This allowed me to work on other cool projects, from emerging concepts to current events.
The story continued for two years almost as my interest for problem solving pulled me into design. The need of deep thinking in design leveled up my curiosity. It brought me closer to UX field. Earlier days, i started working on tools like Adobe, Axure etc on my own before starting the main work using my high school experience of web design. I started freelancing then. Few months Later, i partnered in a startup as a emerging designer and growth hacker, where i contributed for nearly five months.
Then after that my first journey in an design studio started in earlier 2016 at 1THING. They took me in as researcher & creative thinker for design problems. As i approached for the same and kept digging deeper in user's mind. I learnt a lot about design's importance and it's existence in our world during that time. Very soon during the next whole year, i made my way up to lead product design strategies for the two major projects and assisted in one. I never approached as for polishing some UI looks, My whole interest was leaned towards design thinking where i captured and marked my own design lessons.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating impact and memorable images.
Let us enjoy every second of our journey, that's what matters.
© 2018 Charan Singh